About Us
4HIM&HER designs supplements that fit real lives – crafted for balance, vitality, and everyday energy.
We are among the fastest growing manufacturers of high quality supplements in the Nordics – present in all four Nordic markets, the UK, Germany and the Netherlands, with wide distribution online and at major pharmacies and retailers.
We build attractive, best-selling brands on a solid foundation of high expertise in regulatory, product development, safety and logistics.
We believe our reason for existing is our holistic approach to healthy solutions, and how our supplements connect to the bigger picture: They are important building blocks for better health and a more healthy, active lifestyle – an integral part of your life goals and daily health routines.
Our Story
We have never stood still
Since we were founded in 2009 in Norway, our journey has been fast moving and exciting - always refining our products and approach to customer satisfaction for new markets and our customers' health challenges.
Our journey is our goal
For us the journey has always been the goal, and through constantly improving our product delivery and adhering to best practices we have in a very short time moved from being a strict D2C focused brand and also moved into pharmacies and retail as our sales channels.
Today we are among the 1000 fastest growing companies in the Nordics, with a large customer base in Scandinavia and rapidly rolling our brands out in new markets.
We live unpaused.
Our Culture
As a diverse company with people of differing nationalities and cultural backgrounds we are united around a set of key pillars for how we operate, and which values we strive for:
We make healthy choices. Also in a broader sense, meaning a good life-work balance, and how we operate our business on a day to day basis.
We are curious. Knowledge is king, and we are always curious to learn new things and be up to date, no matter what position you have in the company you can always try to learn something new.
We are energetic. We move fast and our team members have autonomy to keep moving and wanting to improve our company and customer’s experiences every day.
Our People
This is our key insight after having been on this journey since 2009: Excellent people create excellent products.
Our secret to creating great products is our diverse and highly skilled team, consisting of strong resources in health, research logistics, marketing, product development, eCommerce and retail distribution.
By combining scientific research with an understanding of our customers’ needs, we make innovative solutions that support health and happiness, and our team brings together their vast expertise ensuring that each of our supplements meets the highest standards of quality and efficacy.
One happy, healthy family
With 50+ people spread between our offices in Norway, Sweden, Denmark and Finland we are now moving into several new EU markets.
Our Vision
Our values are reflected in everything we do and shape the way we interact with our customers, partners, and communities. We focus on holistic health solutions, exemplary customer experiences, and sustainable, ethical practices to ensure that our impact is both positive and lasting.
And our vision is simple:
“Happy, healthier families.”
We believe that health is a cornerstone of happiness, and we see ourselves as one big happy family, dedicated to making a positive impact in the lives of others.
Our Mission
Our mission is to provide accessible holistic health solutions that enhance well-being through innovative practices, uncompromised quality, and widespread awareness.
What does this mean to us?
It means investing in continuous improvement, embracing innovation, and standing by our commitment to always act with integrity.
For our customers, it translates to effective health solutions that are easy to incorporate into daily life and are backed by science.
Quality, Integrity, and Our Nordic Heritage
Quality is at the heart of everything we do. We hold ourselves to the highest standards, using only premium ingredients and following rigorous quality control processes throughout production.
Integrity is equally essential – we believe in being transparent about what goes into our products and ensuring that everything we do aligns with our values.
Our Nordic heritage is also a key part of our identity, influencing the way we approach health and well-being. From the purity of our ingredients to our minimalist and functional packaging, we embody the natural beauty and simplicity that the Nordics are known for.
By maintaining a focus on quality, integrity, and Nordic excellence, we are able to offer products that stand out in a crowded marketplace.
Our Core Principles
Optimized supplements for men and women
We create science-backed products optimized for men and women’s specific needs that align with the way you live, addressing life’s many changes and challenges and providing building blocks for better health and an active, balanced life.
Commitment to Quality
Every supplement we produce is a testament to our unwavering commitment to quality and efficacy. From R&D to manufacturing and distribution, we ensure every product meets the highest standards, delivering trusted solutions for your daily health routines.
Holism is healthy
True health is about more than just supplements. It's about a holistic approach to well-being—integrating our solutions into your life goals, daily habits, and aspirations for a happier, healthier future.
We’re here to make a difference, empowering you to live unpaused. And that is what we do. Every day.
International winner
Award winner in Pentawards London 2023 – the world championship in packaging design.
