It starts with the formula
4 HIM & HER is a Nordic supplement brand, founded in 2009 and now trusted by customers across 13 countries. We spend our time on the part that matters most – the formula inside – and let the products speak for themselves.
- Nordic Brand Since 2009
- Trusted Across 13 Countries
- Stocked by Pharmacies & Health Stores
- GMP-Certified & Lab-Tested
Where we come from
Nordic by origin, considered by design.
We started in the Nordics in 2009 with a simple idea: a supplement should earn its place in your day. That means the right form of each nutrient, a sensible dose – and an honest explanation of what it’s for.
Today our range reaches customers in 13 countries across Europe. The brand has grown, but the approach hasn’t changed – deliberate formulas, clean labels, and no shortcuts on what goes in.
Why you’ll find us in the shops you already trust
We sell through the retailers you already know.
We don’t sell directly from this website – and that’s deliberate. You’ll find 4 HIM & HER in the pharmacies, health stores and marketplaces you already trust, because that’s where our customers prefer to shop.
It’s a sign of confidence, not distance. Earning a place on a trusted retailer’s shelf means meeting their standards as well as our own. Our job here is to help you understand each product, then point you to where you can buy it.
How we make our products
Deliberate formulation, tested by independent laboratories.
Deliberate formulation
We choose the form and dose of every nutrient with care, and explain plainly what each one does. No vague promises: every benefit we describe is tied to one named nutrient.
Independently tested
Manufactured to GMP standards and tested for purity and heavy metals by Eurofins, one of the world’s leading independent laboratories.
Careful sourcing
We use well-documented ingredient forms and clear labels – and vegan formulations wherever possible.
Our commitments
Small choices, made consistently.
Vegan formulations wherever the formula allows.
Transparent about what goes into every product.
Responsibly sourced – certified where relevant.
Clean formulas – no unnecessary fillers or artificial additives.
See what we make
Browse the full range, then find the pharmacy, health store or marketplace nearest you.